Tara Hunt heeft haar presentatie Happiness als je business model uitgebreid en bijgewerkt. Ze zal ook spreken tijdens Thoughts on Hapiness – een interessant event waar je bij moet zijn (registratie).
Uit de presentatie:
Why does happiness matter to business?
- Happy customers talk to more people about their positive experience
- Unhappy people talk to the most people about their negative experiences
- Happy customers are also repeat customers
- Happy customers will pay more for an awesome experience
- Happy customers are loyal
- Happy customers will drive your marketing for you
- Happy employees are more productive, creative and loyal
Happiness is lots of stuff to lots of people. There are four pillars to happiness:
- Autonomy
- Competence
- Relatedness
- Self-esteem
2 thoughts on “Hapiness als business model”
Comments are closed.